Waking Up From A Midsummer Nights Dream Essays - Free Essays

Waking Up From A Midsummer Night's Dream Essays - Free Essays Waking Up From A Midsummer Night's Dream As with every play we read this quarter, we started A Midsummer Night s Dream with only a text. Reading the script is the foundation of Shakespeare, and the least evolved of the ways that one can experience it. There is no one to interpret the words, no body movement o!r voice inflection to indicate meaning or intention. All meaning that a reader understands comes from the words alone. The simplicity of text provides a broad ground for imagination, in that every reader can come away from the text with a different conception of what went on. The words are merely the puzzle pieces individuals put together to bring coherence and logic to the play. Although we all read generally the same words, we can see that vastly different plays arise depending on who interprets them. By interpreting the word-clues that Shakespeare wrote into the script to direct the performance of the play, we were able to imagine gestures, expressions, and movements appropriate to the intention of the playwright. An example of this can be seen in the different Romeo and Juliets: Luhrman clearly had a more modern vision after reading the script than did Zeffirelli did only 18 years before. The live performance at the CalPoly theatre also carried !with it a very different feel less intense, more child-like and sweet with nearly the same words. Reading also affects our experience in that without the text, we would most likely not be able to enjoy Shakespeare at all; having the text makes Shakespeare widely accessible (available for free on the web) to all that desire it. Once the script is obtained, anyone can perform Shakespeare even everyday, non-actor citizens put on Shakespeare whether it be in parks, at school, or in a forest. My experience reading Shakepearean plays has shown me that reading is necessary and fundamental part of grasping the fullness of the works. I had wanted to read A Midsummer Night's Dream for quite some time. Besides being a play by Shakespeare, I believe my desire to do so came from seeing bits and pieces of it done in Hollywood movies like Dead Poet's Society. I didn't realize how much small exposures like! those could cause me to prejudge the actual text; after I had read the play for myself I was surprised at how much the text differed from my expectations. Not knowing the whole of the plot, but rather only bits and pieces, I expected a play filled with fairy dust and pixy-women toe-dancing, laughing, with flowers everywhere, or something like Hylas and the nymphs. What I did not expect was a group of rag-tag laborers putting on a play, young females catfighting over their men, or Titania being enamored of an ass. (Act IV, Scene i, MND) Even with surprises, though, the text by itself held little detail and richness in my mind. I thought it a decent play, but certainly nothing like I had hoped, and I didn't feel involved in it or connected to it in any way. One of the things that did impressed me, though, was finding out for myself how accessible Shakespeare actually is. When it came time for me to learn my lines for Philostrate (MND), I copied them from a site on the internet which posted the text in its entirety. I realized the!n how lucky we are that plays like these survived through the ages, sometimes probably making it from one hand to the next in a form no better than the paperback I carried in my bag. Through my reading, the importance of the text was impressed upon me, and I feel that I have gained a new appreciation for the lasting and foundational qualities of pure script. Viewing Viewing a play adds a kind of second dimension to a textual reading. While our primary impressions of a Shakespearean play are established with the initial reading, those impressions are challenged when we come into contact with a play performed. At this point we have a first hand contrast between how we felt and how someone else felt about the same play. Once we have sampled another's interpretations we necessarily question ourselves on what we would have done differently, had we directed the play. Perhaps something we expected to see on stage was omitted; perhaps! something unusual was added. We might even sample the same play dozens of times, all performed by different companies; it is common, it is even expected, that none of the twelve interpretations will be much the same. Unlike

Battle of the River Plate - World War II

Battle of the River Plate - World War II The Battle of the River Plate was fought December 13, 1939, during World War II (1939-1945). With World War II looming, the German Deutschland-class cruiser Admiral Graf Spee was dispatched from Wilhelmshaven to the South Atlantic. On September 26, three weeks after hostilities commenced, Captain Hans Langsdorff received orders to begin commerce raiding operations against Allied shipping. Though classified as a cruiser, Graf Spee was the product the treaty restrictions placed on Germany after World War I which prevented the Kriegsmarine from building warships exceeding 10,000 tons. Utilizing a variety of new construction methods to save weight, Graf Spee was powered by diesel engines instead of the typical steam engines of the day. While this allowed it to accelerate more rapidly than most ships, it required the fuel to be processed and cleaned before use in the engines. The separation system for processing the fuel was placed aft of the funnel but above the ships deck armor. For armament, Graf Spee mounted six 11-inch guns making it much more powerful than a normal cruiser. This increased firepower led British officers to refer to the smaller Deutschland-class ships as pocket battleships. Royal Navy Commodore Henry Harwood1 heavy cruiser, 2 light cruisers Kriegsmarine Captain Hans Langsdorff1 pocket battleship Tracking Graf Spee Obeying his orders, Langsdorff immediately began intercepting Allied shipping in the South Atlantic and southern Indian Oceans. Having success, Graf Spee captured and sank several Allied vessels, leading the Royal Navy to dispatch nine squadrons south to find and destroy the German ship. On December 2, the Blue Star liner Doric Star succeeded in radioing a distress call before being taken by Graf Spee off South Africa. Responding to the call, Commodore Henry Harwood, leading the South American Cruiser Squadron (Force G), anticipated than Langsdorff would next move to strike the River Plate estuary. The Ships Clash Steaming towards the South American coast, Harwoods force consisted of the heavy cruiser HMS Exeter and the light cruisers HMS Ajax (flagship) and HMS Achilles (New Zealand Division). Also available to Harwood was the heavy cruiser HMS Cumberland which was refitting in the Falkland Islands. Arriving off the River Plate on December 12, Harwood discussed battle tactics with his captains and began maneuvers in search of Graf Spee. Though aware that Force G was in the area, Langsdorff moved towards the River Plate and was spotted by Harwoods ships on December 13. Initially unaware that he was facing three cruisers, he ordered Graf Spee to accelerate and close with the enemy. This ultimately proved a blunder as Graf Spee could have stood off and hammered the out-ranged British ships with its 11-inch guns. Instead, the maneuver brought the pocket battleship within the range of Exeters 8-inch and the light cruisers 6-inch guns. With the German approach, Harwoods ships implemented his battle plan which called for Exeter to attack separately from the light cruisers with the goal of splitting Graf Spees fire. At 6:18 AM, Graf Spee opened fire on Exeter. This was returned by the British ship two minutes later. Shortening the range, the light cruisers soon joined the fight. Firing with a high degree of accuracy the German gunners bracketed Exeter with their third salvo. With the range determined, they hit the British cruiser at 6:26, putting its B-turret out of action and killing all of the bridge crew except the captain and two others. The shell also damaged the ships communications network requiring conning instructions to be passed via a chain of messengers. Crossing in front of Graf Spee with the light cruisers, Harwood was able to draw fire off Exeter. Using the respite to mount a torpedo attack, Exeter was soon hit by two more 11-inch shells which disabled A-turret and started fires. Though reduced to two guns and listing, Exeter succeeded in striking Graf Spees fuel processing system with an 8-inch shell. Though his ship appeared largely undamaged, the loss of the fuel processing system limited Langsdorff to sixteen hours of usable fuel. Around 6:36, Graf Spee reversed its course and began laying smoke as it moved west. Continuing the fight, Exeter was effectively put out of action when water from a near miss shorted out the electrical system of its one functioning turret. To prevent Graf Spee from finishing off the cruiser, Harwood closed with Ajax and Achilles. Turning to deal with the light cruisers, Langsdorff returned their fire before withdrawing under another smokescreen. After diverting another German attack on Exeter, Harwood unsuccessfully attacked with torpedoes and suffered a hit on Ajax. Pulling back, he decided to shadow the German ship as it moved west with the goal of attacking again after dark. Following at a distance for the remainder of the day, the two British ships occasionally exchanged fire with Graf Spee. Entering the estuary, Langsdorff made a political error in making port at Montevideo in neutral Uruguay rather than the friendlier Mar del Plata, Argentina to the south. Anchoring a little after midnight on December 14, Langsdorff asked the Uruguayan government for two weeks to make repairs. This was opposed by British diplomat Eugen Millington-Drake who argued that under the 13th Hague Convention Graf Spee should be expelled from neutral waters after twenty-four hours. Trapped in Montevideo Advised that few naval resources were in the area, Millington-Drake continued to press for the ships expulsion publically while British agents arranged to have British and French merchant ships sail every twenty-four hours. This invoked Article 16 of the convention which stated: A belligerent war-ship may not leave a neutral port or roadstead until twenty-four hours after the departure of a merchant ship flying the flag of its adversary. As a result, these sailings held the German ship in place while additional forces were marshaled. While Langsdorff lobbied to for time to repair his ship, he received a variety of false intelligence which suggested the arrival of Force H, including the carrier HMS Ark Royal and battlecruiser HMS Renown. While a force centered on Renown was en route, in reality, Harwood had only been reinforced by Cumberland. Completely deceived and unable to repair Graf Spee, Langsdorff discussed his options with his superiors in Germany. Prohibited from allowing the ship to be interned by the Uruguayans and believing that certain destruction awaited him at sea, he ordered Graf Spee scuttled in the River Plate on December 17. Aftermath of the Battle The fighting off the River Plate cost Langsdorff 36 killed and 102 wounded, while Harwoods ships lost 72 killed and 28 wounded. Despite severe damage, Exeter made emergency repairs in the Falklands before undergoing a major refit in Britain. The ship was lost following the Battle of the Java Sea in early 1942. With their ship sunk, the crew of Graf Spee was interned in Argentina. On December 19, Langsdorff, seeking to avoid allegations of cowardice, committed suicide while lying on the ships ensign. Following his death, he was given a full funeral in Buenos Aires. An early victory for the British, the Battle of the River Plate ended the threat of German surface raiders in the South Atlantic. Sources Royal New Zealand Navy: Battle of the River PlateLangsdorff of the Graf Spee

Why is there a higher prevalence of lupus SLE found among females of Literature review

Why is there a higher prevalence of lupus SLE found among females of Afro Carribbean origins - Literature review Example These hormonal imbalances have the capability of changing the genetic makeup of an individual, resulting to the development of Lupus SLE. However, it is important to explain that genetics alone is not the factor responsible for the development of Lupus SLE amongst women. Another important factor is the environment. The environment plays a role in the development of Lupus SLE because of the ultra violet rays of the sun. Research indicates that women, who are heavily exposed to the ultra violet rays of the sun, are always vulnerable to developing Lupus SLE. In terms of ethnicity, Lupus is more common in people of African descent. One of the major reasons advanced, is because of the high rates of poverty amongst these people, making them to be unable to afford medical treatments in regard to the type of contraceptives to use. In as much as this is information that has been given, this fact is disputed, because hormonal changes are not the only factors responsible for the high rate of Lupus amongst women. This paper is a critical analysis of the ethnic and sex differences in the epidemiology and clinical course of lupus. This paper will analyze the ethnic and sex differences in the clinical and epidemiology course of Lupus. In meeting the objective of this paper, there will be a need of understanding the genetic predisposition of Lupus. This is important in helping us to understand why women and people of African origin are vulnerable to an attack by Lupus. Furthermore, for purposes of understanding this disease, and its epidemiological and clinical cause, there will be a need of identifying its causes. These are well explained in this paper. This paper would also identify and explain the neuropsychiatric consequences of lupus, and an example is the Lupus fog. It would further explain the epidemiology of this disease, and this is in relation to

The ethics of whistle-Blowing Essay Example | Topics and Well Written Essays - 500 words

The ethics of whistle-Blowing - Essay Example These are people within the organization that see violations in business policies and report them to the relevant authorities. Many things are brought about by this behavior, ranging from honest business practices to mistrust among co-workers. There are certain considerations that have to be made when reporting malpractices in the business. Whistleblowing affects the way the business relates to its environment, and the way co-workers relate with each other. Whistleblowing is the act of reporting a malpractice, wrongdoing or risk to the police, employer, customer, or a regulator (Davis, 2006). There are many instances, such as these found in an article about ethics by Verschoor (2013). An example of a case found in the article is one where an employee reported his employer for malpractices. In New York, Mohanbhai Ramchandani reported his employer and celebrity tailor Ramchandani for not reporting all of his profits in sales and taxes. According to Verschoor (2013), the employee was paid $1.1 million dollars for whistleblowing. Based on the analysis of this case, whistleblowing was the correct decision. This is because no one else can identify fraud apart from the people in the organization (Bouville, 2007). There could be acts involving corruption affecting, honest business practices that go against the law. Therefore, it is necessary for people to monitor business practices and report unhealthy business forms. The act of whistleblowing is an act involving business ethics that has its benefits and demerits (Davis, 2006). A benefit of whistleblowing is that it protects investors of businesses from people that look to mismanage money for their own benefits. Unsuspecting customers also benefit from people who report malpractices in business. For example, a whistleblower protects patients from a doctor who overcharges for services and uses questionable means in administering

Personal Identity and Its Effect on Pre-procedural Anxiety

Personal Identity and Its Effect on Pre-procedural Anxiety 1.0 Introduction In contemporary healthcare systems, one of the key ways of diagnosing and treating medical conditions is through invasive and minimally invasive procedures on patients. Some of these procedures are accessing the intravenuous system for treatment (venipunctures), blood collection for investigations (phlebotomy), lumbar punctures and biopsies. Regardless of age, sex or ethnicity, patients endure anxiety and pain associated with these invasive procedures (American Pain Society, 2001). In spite of minimal tissue damage in these procedures, anxiety about the procedure and associated pain, may cause considerable distress in patients. This may affect the coping mechanism, even in a well functioning individual. This has been studied by McCleane and Cooper (1990), Augustin and Haynes (1996) and Garbee (2000). A number of researches have been conducted to determine and control anxiety in patients who are subjected to such procedures. Based on these studies, patient education programs (McDonald and Green, 2002), alternative therapies (Noreed, 2000), pharmaceutical therapies (Smith and Pittaway, 2002) and musical therapies (Elliot, 2004) have been proposed to a varying extent. An important point to note is that musical therapies, education programs and patient educational programs may be time-consuming and may be of limited practicality in a busy hospital environment. On the other hand, pharmaceutical therapies may cause side-effects associated with drugs. Therefore, a simplistic approach, which could provide comfort and relieve the pre-procedural anxiety, is the need of this surgical era. No research has been found on invoking personal identity and its effect on pre-procedural anxiety. Therefore, this research aims to fulfill this gap. Hospitals and health care institutions are unpleasant environments with a general appearance of illness and death. It is an environment where one is separated by friends and family and is surrounded by strangers. A person who is being subjected to a procedure at a hospital may already contemplate on the potential illness that the person may be subjected to. This may lead to a temporary feeling of anxiety (Coyle, 1999). According to Spielberger et al (1970) anxiety is divided into two factors, state anxiety (also known as somatic anxiety) and trait anxiety. State anxiety is temporary or circumstantial arousal and trait anxiety is the permanent change of personality characteristics associated with anxiety. According to Kent (1998), state anxiety may cause physiological arousal, and activation of the sympathetic nervous system and the hypothalamic pituitary adrenal axis. This is characterized by increased pulse rate, blood pressure, respiratory rate and increase cardiac output (Bally et al, 2003). Research by Hayes et al (2003), asserts that reducing the state anxiety is important before a diagnostic procedure to promote relaxation and to prevent possible complications; such as procedure becoming more painful, difficult, prolonged and increased probability of after effects. When a procedure becomes difficult to administer, doctors may also postpone or cancel the procedure, placing the patient at a dis advantage. Addressing patients’ emotions through an evidence-based management is important for nurses to increase the patient outcome. Psychosocial nursing interventions, emotional presence and establishment of trust between the nurses and the patient, has the potential to mitigate patient’s fear and anxiety or stress to a greater level. 1.1 Pain and Anxiety Associated with Invasive Procedures Studies have concluded that pain associated with a procedure may be severe than that actual illness that needs investigation (Finley and Scheter, 2003). The procedure itself may have an effect on the pain that is experienced by the patient, which is based on the patient’s perception, which in turn, can be influenced by factors including past experience, psychological state, hearsay knowledge and the patient’s level of understanding (Rawe et. al., 2009). According to Brennan, Carr and Cousins (2007), effects of pain can be short and long-term, which are not gender, age or ethnicity-specific. A number of studies have confirmed the psychological effects of pain, which include anxiety, anger and fear as well as physical effects, such as changes in metabolic functions, heart functions and functions related to blood (Ferrell, 2005; Gordon et al., 2005; Mertin, et.al., 2007). Most common long-term effects of pain are, insomnia and depression (Berenholtz, et. al., 2002). Several studies have noted that there is a positive relationship between anxiety and pain, in a clinical setting (Sternbach, 1968; Melzack, 1973). According to Kain et. al. (2001), severity levels of pain are directly proportionate to anxiety levels due to activities in the hippocampal network, which causes behavioural conflict in the brain. This is resolved by sending and amplification signal to the neural representation of the painful event, which causes anxiety in the pe rson. This was verified by Ploghaus et. al. (2001) using a series of event-related functional magnetic resonance imaging (FMRI) studies, which concluded that anxiety-induced hyperalgesia is associated with activation in the entorhinal cortex of the hippocampal formation. Van den Broek, Hejimans and Van Assen (2012) focused on the emotional distress caused by the procedure of implanting a cardioverter defibrillator (ICD), an invasive procedure, in 343 patients.. All subjects demonstrated distress through anxiety and depression immediately after the procedure as well as during follow-up timelines. 1.2 Psychological Techniques used to Reduce Pre-procedural Anxiety Healthcare personnel have discovered a number of methods to reduce anxiety of patients through psychological intervention techniques. One of the methods employed by clinical nurses is through therapeutic touch. Cox and Hayes (1997) performed a quasi-experimental study based on patients at a district General Hospital in East London, which concluded that therapeutic touch aids in reducing anxiety of the patients. Another method which has been researched is, on the effect of music as an intervention for reducing the pre-procedural anxiety in hospitalized adult patients (Gillen, Billey Allen, 2008). This was performed through Randomized Controlled Trials (RCTs) of 832 adult patients The researchers concluded that psychological outcomes show anxiety was reduced to a greater extent as a result of music listening interventions, demonstrated by reduction of blood pressure, respiration rate and heart rate. A study performed by Hawley (2009), explored nurse strategies which were perceived as comforting by patients. The sample size was 14 patients in the emergency department of a hospital in New York. The study concluded that positive talk, vigilance and attending to physical discomforts were among the top five factors that reduced anxiety. Hawley (2009) concluded that the study â€Å"supports the provision of comfort as an integral part of emergency nursing practice and a critical aspect of care.† A research with 580 mentally alert adults were selected for a study by Whelchel (2004) to identify the effect of caring behaviour by nurses on ED patients. At the end of the study and data analysis, the researchers reported that treating the patients like an individual, was considered to be the most important trait in reducing the anxiety of emergency room patients, followed by knowing what they were doing, being kind and considerate, treating the patient with respect, giving the patient their full attention, knowing how to administer injections and insert intravenous catheters. 1.3 Self Esteem and Anxiety From the beginnings of scientific psychology, the idea that people wish to maintain high levels of self-esteem has been a central theme in many studies (Horney, 1937; James, 1890). The idea of self-esteem generally means one’s own evaluation of him or herself. Self-esteem is also seen as a critical function for social and mental well-being of a person. Self-esteem induces and maintains personal goals and motivations and according to a study by Mann et. al. (2001), conclusive evidence exists that self-esteem leads to better mental health. Mann et.al. (2001) assert that a series of psychological problems, both internalizing and externalizing can be caused by poor self-esteem. The researchers conclude that self-esteem acts as a protective factor and is a core element in the promotion of mental health. Greenberg, Pyszczynski and Solomon (1986) argue that self-esteem provides a buffer against anxiety, focusing primarily on the fear of human beings towards mortality. Through empirical evidence, the researchers have concluded high-level of self-esteem reduces anxiety and behaviour that relates to anxiety. Three studies were conducted by Greenberg, et. al. (1992:1, 1992:2, 1993) to identify the direct evidence for the effect of self-esteem on anxiety. In the first study (Greenberg et. al., 1992:1), participants received positive and negative feedback about their personality, which was false. Then one group was shown a video which threatens of death, whereas the second group was shown a neutral video. The dependent variable in this study was state anxiety and the hypothesis was that bolstering self-esteem would reduce anxiety in response to the threat. The study concluded that participants with low self-esteem had the highest anxiety. A second study was partaken with participants being given bogus feedback on an intelligence test (Greenberg el. Al. , 1992:2). Following the feedback, participants were told that they would receive an electric shock or a neutral stimulation. The dependent variable was physiological arousal and the hypothesis was that the participants with bolstered self-esteem would experience reduced physiological arousal in anticipating electric shocks. The conclusion of the study was that neutral self-esteem-threat the participants having highest anxiety. A third study by Greenberg et. al. (1993) was with participants, who were provided with either positive or neutral feedback regarding their personality and a emotionality scale test, where the dependent variable was emotionality and the hypothesis was high self-esteem would reduce the participants’ anticipation of a short life-expectancy. The study concluded that participants with negative feedback information led to low self-esteem. Based on these studies, researchers Greenberg et. al. (1992:1, 1992:2, 1993) developed anxiety-buffer hypothesis which led to the conclusion that self-esteem provides protection against anxiety and one who has an increased self-esteem becomes less-prone to anxiety when exposed to threatening situations later. 1.4 Personal Identity and Name Personal Identity deals with oneself and issues that arise by the virtue of being an individual and it has its own attributes that make a person unique and different from the rest. Personal identity has its own properties, such as name, appearance, preferences which make a person unique. At present, an estimated 120 million babies are born on earth in a year (Deluzain, 1996). Sooner or later, they undergo the process of receiving a name. Names are part of all cultures and they are equally important to the person who receives the name as well as the society which the person lives in. The most important part of a person’s identity is the name. It is of important for the individual and the society as a whole. Inspite of its importance, not many people know or interested in knowing the effect of name on us and our children in this world although we are considered as the â€Å"consumers of names†. Researches show that one of the reasons for couples to have children is to perpetuate the family name (Arnold and Kuo, 1984; Callan and Kee, 1981; Ramu and Tavuchis, 1986). A research by Howard et. al. (1997) concluded that students felt proud when professors in their university remembered them by the name. A century ago, anthropologists identified that there has never been an ancient civilization, which did not allocate first names to people, in the recorded history. Many ancient cultures believed that not having a name is equivalent to not having an identity or honour (Frommer, 1982). At present, in most countries, parents are required to register the birth of a child through the child’s name. This is a legal requirement, which is the first time a child is given a legal identity. The birth certificate received by the parents becomes an essential document for admitting a child to school, obtaining healthcare and other basic services from the society. The existence of a name of a person is not only important to the person psychologically, but it is also of religious, social and legal importance because our identities are associated intuitively through the name. When one’s name is mispronounced, it may sound resentful to the person. Most people, especially when communicating with persons of different cultures, take extreme care to ensure the names are not mispronounced. Studies have revealed that mispronunciation of the name amounts to distortion of one’s identity (Deluzain, 1996). Freud identified the psychological effects of distortion of one’s name, deliberately or accidentally. According to Freud’s observations, people of aristocratic class, who wielded economic and political power tended to mispronounce their doctors’ names (Deluzain, 1996). The explanation for this was the aristocrats’ psychological need to show their superiority over the doctors, who wielded the power of one’s life and death. A similar event is seen in Shakespeare’s play, King John, where the character Philip Faulconbridge was found to be the illegitimate son of Richard the Lionheart, which made him King John’s half-brother. In the aftermath, King John orders Philip Faulconbridge’s name to be changed to Richard Plantagenet and deliberately refers to Philip as Peter (Shakespeare, 1623). This is a clear example of how Shakespeare presented the idea that mis-representation of a person’s name amounts to mis-representation of the person. The psychological significance of names are so high, that two separate researches have concluded that people have a strong affiliation with letters of the alphabet in their own names than ones which are not in their names (Koole, Dijksterhuis, and van Knippenberg, 2001; Nuttin, 1985; Greenwald and Banaji, 1995). The research by Greenwald and Banaji (1995) concluded that people positively associate themselves with letters in their names, as they are considered to direct reflection of the person, although there doesn’t appear to be any pragmatic reason for this association. This positive association of one’s name and even the letters of the name with oneself has a general tendency to make a person feel good (Greenwald and Banaji, 1995; Hetts and Pelham, 2001). The connection between name and identity is also emphasized by research that portrays changing of one’s name leading to changing of one’s personal identity (Lawson, 1984; Kang, 1972). In certain villages in China, men are allocated an additional name based on the social transitions, such as marriage. On the contrary, women do not receive additional names, which imply that they never attain complete personhood (Watson, 1986). A research by Howard et. al. (1997) concluded that students felt proud when professors in their university remembered them by the name. A century ago, anthropologists identified that there has never been an ancient civilization, which did not allocate first names to people, in the recorded history. Many ancient cultures believed that not having a name is equivalent to not having an identity or honour (Frommer, 1982). 1.5 Self-Esteem and Personal Identity The idea that people strive to keep a high level of motivation maintain high-level of self-esteem is widely accepted and is considered as a postulate or an accepted fact. Theories suggest that behaviours such as aggression, love, deviance and even altruism are due to ultimate belief that humans wish to be seen as valuable (Heine et al, 1999). Studies have been done only recently to determine whether this is always true and whether it is universal (Baumeister, 1998; Heine et al, 1999). However, still, a significant majority of psychological theories consider the need of humans to maintain high-levels of self-esteem as a postulate. Coyle (1999), presented a concept called personal identity threat in healthcare settings which is one of the key concepts of patient dissatisfaction in healthcare. According to Coyle’s research, people who were generally unhappy with the overall healthcare experience they receive, is mainly due to them being treated as non-persons, which is also termed dehumanization. This study asserts that the person’s name has a significant effect on one’s own identity. According to Coyle’s research (1999), people who were generally unhappy with the overall healthcare experience they receive, is mainly due to them being treated as non-persons, which is also termed dehumanization. 40 out of 41 patients interviewed by Coyle stated that they were treated as, an ‘object’ and on deep exploration, Coyle identified that the patients were referred by numbers on a file (such as patient number 49) instead of the name, which gave the patient the notion of being dehuma nized. This study asserts that the person’s name has a significant effect on one’s own identity. The above studies indicate that self-esteem is connected with personal identity, where invoking personal identity increases one’s self-esteem. One of the most key attributes of personal identity of an individual is the name. A number of studies, particularly by Greenberg et. al. (1992:1, 1992:2, 1993, 1996) concluded that self-esteem acts as an anxiety buffer. The aim of the present study is to investigate the effect of addressing a patient by name on pre-procedural anxiety level of in-ward patients, who are undergoing basic blood investigations in a large private hospital in Colombo. The hypothesis tested in this research was, talking to patients by addressing them by name, before an invasive procedure, reduces the pre-procedural anxiety level of hospital patients, than talking to them without referring by name or not talking to them at all.

The Increasing Value of Information Technology

Information technology is any field that involves computer technology. This includes hardware maintenance, software development, networking solutions and technical support. Modern businesses all over the world rely on computers to function and maintain high standards of efficiency and customer service. Without IT professionals, companies would not have qualified professionals to help maintain the technological elements inherent to their daily business needs. Why does I. T needed on Business? Speed Nowadays what the businesses need is the sheer speed at which computers and related technologies can process information. Email is a perfect example, as it eliminates the need to wait several days for a packet of documents to reach a client or business associate. IT can speed up the time it takes new products to reach the market. Computer-assisted design and manufacturing software speed up decision making. From innovations in microprocessors to efficient drug delivery systems, information technology helps businesses respond quickly to changing customer requirements. Efficiency Increased speed often leads to increased efficiency. While eliminating the need to wait for packages or sensitive materials to arrive, businesses are able to receive and respond to changes instantly. This improved response time almost guarantees a higher chance at eliminating potential issues by allowing businesses to react quickly. * Multi-Tasking Another business advantage of information technologies is the ability of computers to perform multiple tasks simultaneously. Provided the hardware is ble to support it, the operator may have several different programs functioning at the same time. For example you have a client and you are making conversation with him/ her but at the same time you need to complete the financial report of the company. With the help of I. T. you may chat with your client at the same time you use the excel for the fast computation. * Low Cost IT allows companies to reduce transaction and implementation costs. For example, the cost of a desktop computer today is a fraction of what it was in the early 1980s, and yet the computers are considerably more powerful. IT-based productivity solutions, from word processing to email, have allowed companies to save on the costs of duplication and postage, while maintaining and improving product quality and customer service. Uses of I. T in Business Online Advertising One of the main advantages of information technology is the ability for companies throughout many different industries to advertise their products and services via the Internet An example of this is Facebook advertising, as of now many sellers are using this social networking site to post their adds and some of them started their business in facebook . Money Transfer Online shopping, bill payments and funds transfers are also key examples of how businesses utilize information technology. By allowing consumers to access products and services from any computer, whether at work or at home, companies have made it easier than ever for people to move money. For example; nowadays in business transferring money is not a problem anymore because of I. T with just one click in Mozilla or in Google chrome you can search any online money transfer, unlike few centuries ago you still need to go to the nearest money gram. Communication One of the most powerful business tools that technology was provided is the ability to communicate worldwide almost without restrictions. E-mail and web cameras have greatly increased the efficiency of conference calls by allowing meetings to be conducted internationally. For example; cellular phones and laptops are the most useful things that were created by the I. T. with the help of cellular phones you can call any business partner you need to make an important conversation, anytime and aywhere. Portability The development of laptop computers and cellular phones have allowed anyone to work from anywhere. As technology enables us to make powerful computers smaller, we become free to travel or even exercise while still monitoring our businesses. Data Storage Every business had to maintain enormous stockpiles of paper documents, technology has enables the modern business to minimize the amount of files they must warehouse. The first rule of Information Technology management is that one copy of business data is never enough; you have to secure your business data by backing it up. An example of this is the portable flash drives. With just one click you have double copy of your file. Ihat t give us not just hard copy but also soft copies.

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